TangoTango Advisor Marketing

Free live webinar for financial advisors

Good marketing isn’t luck… It’s a formula.

Learn the formula Tango uses for advisors to grow AUM.

You will see how trust gets built online, how to start the right conversations, and how to convert a reply into a meeting.

Zeke Silvani
Hosted by Zeke SilvaniFounder, Tango Advisor Marketing
Google rating 5.0, five stars

Seating will be capped

  • DateFriday, September 18, 2026
  • Time12:00 pm ET · 45 minutes
  • WhereLive on Zoom. Recording sent after the call.

Trusted by advisors at the smartest firms across the country

UBSMorgan StanleyLPL FinancialFINNYSavvyStansberryGrantd WealthFarther Ember MartinAshton ThomasPresidioUS Capital WealthCapCoVaLaidLawFinance WisdomKitces.com

What you’ll learn

The whole formula fits on an index card.

Four topics, with data behind each one.

Why a prospect picks you over another advisor.

Trust is built before the first call.

  • What makes a prospect trust you online, from your website to your LinkedIn profile.
  • The three things prospects check about you before they reach out.
  • What Google reviews will (and will not) do for you.

How to start conversations with the right people.

Nobody likes to be pitched, but most appreciate help.

  • Help first. The guides and webinars that make people want to reply.
  • A simple test to see if you’re targeting the right niche.
  • How many people you need to reach out to, on average, to reach your goals.

How to turn a reply into a meeting on your calendar.

Biggest mistakes to avoid when following up with your leads.

  • How fast you need to reply, and what to say.
  • A follow-up plan your compliance team will say yes to, and where a CRM helps.
  • The one line that turns a warm reply into a booked call.

What to do in your first week.

You can start on Monday, with or without us.

  • A week one plan you can run yourself.
  • How compliance approval fits in without slowing you down.
  • Live questions. Bring the campaign you are stuck on.
Zeke Silvani at his desk

Your host

Zeke Silvani

Founder, Tango Advisor Marketing

Zeke ran lead generation for Google’s sales teams in the Americas, which is where he learned how to generate pipeline at scale, not only avoiding sounding like spam, but building value and goodwill with your brand along the way.

He started Tango to bring the same discipline to financial advisors: steady outreach, leads that get followed up, at a price that gets real ROI. All of it is compliance friendly, and all of it is done for you. The formula we cover in this webinar is the one the Tango team runs every day.

1,000+campaigns launched
500+websites built
14 yrslaunching products
Cambridge AssociatesUC BerkeleyGoogleCapital One
$800mm+

AUM growth for advisors using the formula

“My three best clients came from their LinkedIn campaign, and they overhauled our website into something modern, sleek, and professional. I tried SmartAsset and Facebook marketing. Neither was nearly as good as Tango.”

Philip AlfordFinancial planning and advisory practice
Read on Google →

“Tango has helped me focus on what matters. They made my website ten times better, and they are applying their formula to help my business grow. Zeke makes sure I approve every message and post. Very much worth the investment.”

Emily LangeveldFinancial advisor
Read on Google →

“Zeke and team are phenomenal. Tango brings unique ideas and campaigns to the table and has been instrumental in helping us mature our brand and focus on niches.”

Ryan WalkerFinancial advisor
Read on Google →

“After just over a month the results are already clear. The quality and volume of responses I am receiving proves how effective their campaign is. Highly recommend partnering with this team.”

Fred TanFinancial advisor
Read on Google →

Questions

Answers before you sign up.

No surprises. No waste of time.

Save my seat
Is it really free?

Yes. There is no cost and nothing to buy to attend.

Will I get the recording?

Yes. Everyone who registers gets the recording by email after the call, whether or not you make it live.

How long is it?

45 minutes, including time for your questions at the end.

Who is this for?

Financial advisors and firm owners who want more of the right clients. If you run marketing for a firm, you will get a lot out of it too.

Is this a sales pitch?

No. The first 30 minutes are the formula and how to use it. We spend the last 15 minutes answering your questions and applying the frameworks to your real-world scenarios.

Do I need to prepare anything?

No. If you have a campaign or a question you are stuck on, bring it. We will take live questions at the end.

Friday, September 18, 2026

12:00 pm ET

45 minutes, live on Zoom. Sign up and you get the recording either way.

Forty five minutes. One formula. Bring your questions.

You will leave with the formula, the numbers behind it, and a plan for your first week.

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